PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT PADA BIMBINGAN BELAJAR BERBASIS SMS GATEWAY (STUDI KASUS: BEE HAPPY EDUCATION CENTER KAYUAGUNG)

melysa rhuwayda, ermatita -

Abstract


Customer satisfaction is supporting factors for successful company or institution. So it is with course of study as an institution that provides service for helping children to understand more about the lessons they got from school. Bee Happy Education Center, Kayuagung, Ogan Komering Ilir, South Sumatera. Nowadays, the number of this kind institution is increasing. With the high level competition, it takes a competitive business strategy in managing the relationship between customer and institution as Customer Relationship Management (CRM). Besides giving services for the students, giving good services for the parents is also necessary. With the SMS Gateway based information system, the parents could obtain the information about their children’s academic progress with easier and faster way. The parents also could deliver their constructive criticism and suggestions through this facility. So that it can be reference for the institution in providing better services for the customer. This information system was developed using Framework for the Application of System Thinking (FAST). It was using PHP, and MySQL as the Database Management System (DBMS). This SMS gateway based information system was also using Gammu 1.33.0 for the SMS service. Thus, the SMS gateway service on this information system can fulfill the three stages of CRM, i.e. acquiring new customers, enhancing customer satisfaction, and retaining the customer or gaining the customer loyalty.
Keywords: Information System, Course of Study, SMS Gateway, CRM, Customer Relationship Management, Gammu, Gammu 1.33.0.


Full Text:

D113-D122

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Konferensi Nasional Teknologi Informasi & Aplikasinya
Jurusan Sistem Informasi | Fakultas Ilmu Komputer
Universitas Sriwijaya